News Release - May 15th, 2023

WECAR Launches "We Bring You Home" Ad Campaign

Campaign will promote the value of working with a local REALTOR®

Windsor, Ontario, May 15th, 2023 – The Windsor-Essex County Association of REALTORS® (“WECAR”) is excited to announce the launch of its new “We Bring You Home” campaign, promoting the value of working with a Windsor-Essex County REALTOR® when buying or selling a property.

“Our new campaign showcases the exceptional value that Windsor-Essex County REALTORS® bring to the table,” said Mark Lalovich, WECAR President. “Our members possess an unparalleled understanding of the local real estate
market and a commitment to putting their clients first.”

The campaign will feature a combination of radio and digital advertisements running through May and June 2023 and again in September-October 2023. The radio ads will highlight the benefits of using a Windsor-Essex County REALTOR® such as their expertise, professionalism, and dedication to their clients.

“In the current real estate market, it is more important than ever for consumers to work with an experienced local REALTOR®,” said Krista Gionet, Executive Director of WECAR. “Buying or selling a home can be stressful. REALTORS® have the knowledge, market information and expertise to make your property dreams a reality.”

WECAR partnered with JAW Advertising on the campaign. JAW has supported several high-profile campaigns for real estate associations over the years including the Ontario Real Estate Association’s, “We Do the Homework” and “Don’t Tax My Dream.”

“Working with the WECAR team, we’ve built a great campaign showcasing the trusted relationship between REALTORS® and their clients,” said Doug Walker, Partner with JAW Advertising. “We’re using modern digital targeting techniques and world class radio production to deliver the campaign message to local consumers over a million times in the next four weeks.”

To learn more about the “We Bring You Home” campaign or to find a local Windsor-Essex County REALTOR®, visit


Mark Lalovich

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